Brand Africa 100 rankings reinforces Samsung’s place in African hearts and households


JOHANNESBURG, South Africa – 13 June 2022 – The Model Africa 100:  Africa’s Very best Brands 2022 rankings, have been produced, with Samsung unveiled as the amount three brand throughout all classes on the continent. This confirms Samsung’s positioning as the Quantity 1 Electronics model in Africa. The 12th version of Manufacturer Africa’s very anticipated brand rankings provided an amplified variety of nations around the world and better sample dimension, incorporating even increased body weight to Samsung’s repeat achievement very last yr. Brand name Africa 100 is the first and most extensive Pan-African analyze and position of brand names in Africa.


“Empowering new systems will certainly gasoline progress on the continent. This is why Samsung is happy to be ranked as the most admired electronics model in Africa, in a group that will perform a pivotal role in Africa’s renaissance. Our ongoing purpose is to provide revolutionary techniques to join and produce – on a continent that is primed to seize the a lot of chances the Fourth Industrial Revolution features. This is why Samsung will also go on to invest in instruction programmes that help handle both of those the electronic divide as properly as gender imbalances in the ICT sector. Our merchandise, from smartphones to house appliances are created to open up new home windows to a earth, in which Africa sales opportunities the way “said Dudu Mokholo, Chief Internet marketing Officer at Samsung Africa.


Founded in 2010, Manufacturer Africa is an intergenerational movement to encourage a model-led African renaissance to generate Africa’s competitiveness, and connect and develop a optimistic graphic of the continent. Centered on a analyze by GeoPoll, spanning all 5 financial locations in Africa, and analysed by Kantar, Manufacturer Africa 100 presents a position of the models top of brain with African customers and “most admired”. Samsung is redefining the worlds of TVs, smartphones, wearable equipment, tablets, electronic appliance and other floor-breaking technological types. With an improved aim on sustainable and more obtainable technological know-how products, Africa’s favourite technologies brand name is preferably positioned to empower folks across the continent and create a future formed by unlimited choices.

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